full transcript
From the Ted Talk by Chip Kidd: The art of first impressions -- in design and life
Unscramble the Blue Letters
So I was thinking, how do we aplpy this to this book? So I get the book by this person, and I start reading it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red maigc Marker, and out of fuotiatrsrn just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, pisblhuer liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the subway and walking around with it and what have you, and they all sort of looked like they were crazy. (leuhgatr)
Open Cloze
So I was thinking, how do we _____ this to this book? So I get the book by this person, and I start reading it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red _____ Marker, and out of ___________ just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, _________ liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the subway and walking around with it and what have you, and they all sort of looked like they were crazy. (________)
Solution
- magic
- frustration
- laughter
- publisher
- apply
Original Text
So I was thinking, how do we apply this to this book? So I get the book by this person, and I start reading it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red Magic Marker, and out of frustration just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, publisher liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the subway and walking around with it and what have you, and they all sort of looked like they were crazy. (Laughter)
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
digestive system |
4 |
visual vernacular |
3 |
los angeles |
3 |
pearl harbor |
3 |
human digestive |
3 |
deft strokes |
2 |
diet coke |
2 |
blih blah |
2 |
ngrams of length 3
collocation |
frequency |
human digestive system |
3 |
Important Words
- apply
- author
- book
- crazy
- design
- fraud
- front
- frustration
- fun
- guy
- laughter
- looked
- magic
- marker
- people
- person
- publisher
- reading
- red
- scribble
- sort
- start
- subway
- thinking
- walking
- world